CALLAGHAN PRESENTS ITS MOST DURABLE AND LIGHTEST HEELS
Project Date
2012
Category
PR
About this project
This company presented its latest novelty at the ModaCalzado fair. Our mission was to find an attractive idea that could capture the attention of the media and customers/visitors of the fair. It was about finding an activity to show how to walk very comfortably and safely thanks to the launch of this new footwear. Would you dare to do capoeira with heels? This is only possible thanks to the stability and comfort of these shoes, created by Callaghan. With this campaign, we received an award for the best low-budget event, awarded by EventoPlus in 2013.
