MELANI COSTA, THE SIREN OF CALLAGHAN
Project Date
2014
Category
PR
About this project
Melani is one of our best known Olympic swimmers, but little is known about her outside of the swimming pool. We discovered her taste for fashion and design to the general public thanks to a collaboration with Callaghan, in which the athlete unleashes her imagination by creating an encapsulating collection of the shoes of her dreams. The video recording of the campaign, a spectacular underwater shoot, helps us to invite the media to discover this new collection. This action earned us one of the 2013 EventoPlus awards.
