STAR WARS DRONES – PROPEL
Project Date
2017
Category
Events | Influencers
About this project
In this campaign, we lead the management of content creators in Spanish-speaking countries, Italy, France and Japan. Influencers like Rubius, Wismichu, Jordi Wild or Alexby in Spain; Karal, bySankah or Guillaume & Kim in France, Team Hikakin in Japan; or Tobuscus in the USA; participated in different activities aimed at promoting Star Wars drones in different territories. In total, the actions developed with the influencers reached more than 11 million views, mainly through YouTube and Instagram story views. To achieve these objectives, we carry out different communication activities: enc
