About this project
Provide content for TikTok during confinement for a video game company without resorting to the gameplay. TikTok is the leading social media platform amongst the youth, but its interactive content can be linked-to holding events. To achieve the communication of our video games with the ingredients of the social network, we proposed the development of different filters that people could use and later upload to the network. Through this campaign, users could upload their video using some of the most epic helmets from franchises such as Doom, Fallout or Dishonored. Thousands of gamers uploaded their videos digitally, kitted out with such helmets.