LOL Worlds 2019. Quarters and semis in Madrid.

Project Date

2019

Category

PR

About this project

The most important esports competition in the world: the League of Legends World Cups, celebrated two of its decisive phases at the Palacio de Vistalegre in Madrid. More than a hundred journalists from all over the world were accredited for the event; which we strive to make accessible to the general and lifestyle media, both with guided access and with a complete schedule of interviews. Also, we took the initiative to invite top influencers, such as Rubius. Newspapers such as Cinco Días, El País, magazines such as GQ and Esquire, along with European, Chinese and Korean television networks reported the emotion of the unique moment, culminating in hundreds of thousands of hits in international media.

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