PAC-MAN IS BACK
Project Date
2012
Category
PR
About this project
“The return of Pac-Man in 2014 was a challenge for Bandai, because Pacman was a well-known character 30 years ago, but he is not so much amongst the younger generations. Thanks to a variety of events and press campaigns, we managed to bring back to fashion this icon of the 80s. We achieved exceptional media coverage, with a value of more than 2 million euros. The icing on the cake was that Pac-Man was the cover of the newspaper with the largest circulation in Spain”.
